Microspace management
Development of planograms adjusted to the needs of customers with the appropriate display arrangement of products on the shelf.
Microspace management
Development of planograms adjusted to the needs of customers with the appropriate display arrangement of products on the shelf.
Clustering
Classify and group categories according to buyer needs and behaviors.
Macrospace management
Properly size category space in stores to improve overall store sales performance.
Assortment optimization
Select the category product mix best suited to the buyers and the company's corporate strategy.
Execution and audit
Facilitate the establishment of the strategies defined in category management and identify opportunities for improvement.
ALL FOR YOUR BUSINESS
We implement advanced tools for category management processes.
We offer an agnostic view on the improvement of Category Management processes.
Planning, assortment optimization, macrospace management, and clustering.
Training, workshops, and knowledge base construction for category management services and the technology supporting them.
Provide planograms that fit the seasons: spring/summer; autumn/winter.
Manage specialized furniture: shelves, hooks, perforated panels, tables, etc.
Incorporate signage into the planograms. Automated integration of planograms between supplier and retailer.
Provide updated implementation guides for store employees.
Clustering of stores according to consumer behaviour to provide assortments aligned to their needs.
Provide planograms that fit in with campaigns types: allergies, seasonal, back to school, etc.
Effectively manage space rental (agreements with suppliers).
Enable the correct location of categories as a point of differentiation in the customer experience.
Promote impulse purchases thanks to point-of-sale incentives.
Maximize profitability per linear meter in the limited space available.
Provide updated implementation guidelines for the store staff.
Grow your category with the distributor.
Achieve uniform placement across different channels through guides.
Transmit the correct product arrangement to distributors according to the decision tree of the category.
Propose optimized assortments based on performance with each of your distributors.
Create personalized planogram proposals for each of your distributors.
Adhere to best practices in the distribution sector.
Manage localized product range and innovation in product registrations and cancellations.
Manage different types of product (fresh, dry and frozen).
Establish store clusters based on consumer behavior.
Ensure the correct sizing of categories in each store.
Create automated planograms at the store level.
Integrate stock presentation with the product replenishment system.
Maximize profitability per linear meter in the limited space available.
Manage planograms adapted to the store with different types of furniture.
Guarantee adequate selection of assortment.
Encourage impulse purchasing through point-of-sale incentives.
Provide planograms that consider the seasonality of the products.
Provide updated implementation guides to store employees to facilitate their work.
Manage different types of displays and product placement.
Monetary valuation of furniture.
Possibility to implement planograms by price.
Consider product weight on shelf in terms of safety.
Timely management of obsolete and substitute products.
Proper management of slow-mover products.
"We help organizations boost their business through technology to quickly adapt to market needs."
Softtek, Next-Gen Digital
With more than 15,000 employees in 20+ countries and a broad ecosystem of cutting-edge products and solutions, we help Global 2000 organizations evolve and transform their digital and technological capabilities.
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Adress
Ctra. de la Coruña, 38
Las Rozas de Madrid
28231, Madrid